{"id":13902,"date":"2025-06-19T11:19:58","date_gmt":"2025-06-19T09:19:58","guid":{"rendered":"https:\/\/www.scrigno.com\/?p=13902"},"modified":"2026-03-23T13:36:37","modified_gmt":"2026-03-23T11:36:37","slug":"scrigno-meni-tvar","status":"publish","type":"post","link":"https:\/\/www.scrigno.com\/cs\/scrigno-meni-tvar\/","title":{"rendered":"Scrigno m\u011bn\u00ed tv\u00e1\u0159"},"content":{"rendered":"    <div class=\"content-block wrapper text-only\">\n            \n    <div class=\"wrapped cols-8\">    <div class=\"content-block__text\">\n        <h3 class=\"content-block__text--title\">Nov\u00e9 logo studia Elisa Ossino znamen\u00e1 za\u010d\u00e1tek nov\u00e9 vize zna\u010dky<\/h3>\n        <p class=\"content-block__text--content\"><em>Z\u00e1kladn\u00ed, jasn\u00e1 a sou\u010dasn\u00e1 vizu\u00e1ln\u00ed identita, kter\u00e1 vypov\u00edd\u00e1 o v\u00fdvoji spole\u010dnosti Scrigno od firmy s technick\u00fdm z\u00e1zem\u00edm ke komplexn\u00edmu partnerovi pro sv\u011bt designu.<\/em><\/p>\n\n            \n    \n    <\/div><\/div>\n    \n    \n    <\/div>\n\n    <div class=\"content-block wrapper image-only\">\n            \n    <div class=\"wrapped cols-8\">    <img decoding=\"async\" src=\"https:\/\/www.scrigno.com\/wp-content\/uploads\/2025\/06\/img_news_01.jpg\" class=\"content-block__image\" \/><\/div>\n    \n    \n    <\/div>\n\n    <div class=\"content-block wrapper text-only\">\n            \n    <div class=\"wrapped cols-8\">    <div class=\"content-block__text\">\n        \n        <p class=\"content-block__text--content\">Scrigno zahajuje novou f\u00e1zi sv\u00e9ho v\u00fdvoje a p\u0159etv\u00e1\u0159\u00ed svou vizu\u00e1ln\u00ed identitu, aby odr\u00e1\u017eela \u0161ir\u0161\u00ed, sou\u010dasnou a projektov\u011b orientovanou vizi.<br>Zm\u011bna, kter\u00e1 za\u010d\u00edn\u00e1 u vlastn\u00edho loga: nov\u00e9, jednoduch\u00e9 a v\u00fdrazn\u00e9 logo, jeho\u017e autorem je Elisa Ossino Studio, interpretuj\u00edc\u00ed DNA spole\u010dnosti, kter\u00e1 je nejzn\u00e1m\u011bj\u0161\u00ed mezi spot\u0159ebiteli hledaj\u00edc\u00edmi interi\u00e9rov\u00e9 nebo bezpe\u010dnostn\u00ed dve\u0159e, a z\u00e1rove\u0148 se d\u00edv\u00e1 do budoucnosti.<br>\u00a0<br>Nov\u00e1 grafick\u00e1 identita p\u0159edstavuje prvn\u00ed krok v r\u00e1mci \u0161ir\u0161\u00edho procesu strategick\u00e9 a kulturn\u00ed obnovy. Tento v\u00fdvoj potvrzuje snahu spole\u010dnosti Scrigno o st\u00e1le hlub\u0161\u00ed dialog se sv\u011btem architektury a <em>interior design<\/em>, p\u0159i\u010dem\u017e do projekt\u016f vn\u00e1\u0161\u00ed svou vizi <em>evolving spaces<\/em> \u2013 plynul\u00fdch, prom\u011bnliv\u00fdch prostor\u016f, kter\u00e9 jsou navr\u017eeny tak, aby se p\u0159izp\u016fsobily m\u011bn\u00edc\u00edmu se \u017eivotu.<br>\u00a0<br>Nov\u00e9 p\u00edsmo loga bylo vybr\u00e1no, aby vyjad\u0159ovalo preciznost, vyv\u00e1\u017eenost a sou\u010dasnost. V\u00fdrazn\u00fd charakter a jasn\u00e1 \u010ditelnost, kter\u00e9 odr\u00e1\u017eej\u00ed identitu spole\u010dnosti Scrigno: solidn\u00ed <em>brand<\/em>, technicky vysp\u011bl\u00fd, ale schopn\u00fd vyj\u00e1d\u0159it decentn\u00ed eleganci. Nov\u00e9 logo je v\u00fdsledkem form\u00e1ln\u00ed synt\u00e9zy funkce a p\u0159\u00edb\u011bhu, kter\u00e1 m\u00e1 reprezentovat zna\u010dku v neust\u00e1l\u00e9m v\u00fdvoji, zako\u0159en\u011bnou v technice, ale s ambici\u00f3zn\u00edm pohledem na sv\u011bt designu, otev\u0159enou pokro\u010dilej\u0161\u00ed estetice, schopnou komunikovat s reziden\u010dn\u00edmi i <em>komer\u010dn\u00edmi <\/em>prostory, sou\u010dasn\u00fdmi styly i klasick\u00fdmi atmosf\u00e9rick\u00fdmi prost\u0159ed\u00edmi.<br>\u00a0<br>Charakteristick\u00fdm prvkem nov\u00e9ho loga je p\u0159eru\u0161en\u00e9 p\u00edsmeno \u201eS\u201c: ikonick\u00fd symbol, kter\u00fd vytv\u00e1\u0159\u00ed silnou vizu\u00e1ln\u00ed identitu. Spojen\u00ed s posuvn\u00fdmi dve\u0159mi, kter\u00e9 vystupuj\u00ed ze zdi, je okam\u017eit\u00e9 a intuitivn\u00ed. Tento rys dokonale vystihuje dvoj\u00ed povahu spole\u010dnosti Scrigno: na jedn\u00e9 stran\u011b tradici \u2013 spole\u010dnost jako prvn\u00ed uvedla na trh stavebn\u00ed pouzdra pro posuvn\u00e9 dve\u0159e\u00a0 \u2013 na druh\u00e9 stran\u011b inovace, vyj\u00e1d\u0159en\u00e1 plynul\u00fdm, jedine\u010dn\u00fdm a elegantn\u00edm vizu\u00e1ln\u00edm jazykem. V tomto smyslu nen\u00ed logo pouze form\u00e1ln\u00edm prvkem, ale st\u00e1v\u00e1 se symbolem \u0161ir\u0161\u00ed zm\u011bny: vypr\u00e1v\u00ed o nov\u00e9 vizi spole\u010dnosti zam\u011b\u0159en\u00e9 na kvalitu designu, p\u00e9\u010di o detail a zhodnocen\u00ed italsk\u00e9 identity v modern\u00edm pojet\u00ed.<br>\u00a0<br>Dnes Scrigno ji\u017e nen\u00ed pouze synonymem excelence v oblasti otev\u00edrac\u00edch syst\u00e9m\u016f, ale prosazuje se jako komplexn\u00ed partner pro <em>interior design<\/em>, v\u010detn\u011b \u0159e\u0161en\u00ed jako jsou designov\u00e9 schodi\u0161t\u011b.<br>\u00a0<br>\u201eNov\u00e9 logo je hmatateln\u00fdm symbolem zm\u011bny, kter\u00e1 za\u010d\u00edn\u00e1 vizu\u00e1ln\u00ed identitou, ale hluboce zasahuje do kultury na\u0161eho <em>brandu<\/em>\u201c, komentuje Fabrizio Campanella, gener\u00e1ln\u00ed \u0159editel skupiny Scrigno. \u201eJe to za\u010d\u00e1tek p\u0159\u00edb\u011bhu o otev\u0159enosti, v\u00fdvoji a vizi: vizi spole\u010dnosti, kter\u00e1 vn\u00edm\u00e1 design jako n\u00e1stroj pro propojen\u00ed architektury a ka\u017edodenn\u00edho \u017eivota.\u201c<br>\u00a0<br>Vizu\u00e1ln\u00ed identita, kter\u00e1 konzistentn\u011b vyjad\u0159uje nejen to, \u010d\u00edm spole\u010dnost Scrigno byla, ale i jej\u00ed ambici st\u00e1t se kl\u00ed\u010dov\u00fdm partnerem pro v\u0161echny, kdo utv\u00e1\u0159ej\u00ed a prom\u011b\u0148uj\u00ed prostor.<\/p>\n\n            \n    \n    <\/div><\/div>\n    \n    \n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":13915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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