{"id":8933,"date":"2020-11-18T00:00:00","date_gmt":"2020-11-17T22:00:00","guid":{"rendered":"https:\/\/www.scrigno.com\/scrigno-se-vraci-do-tv\/"},"modified":"2024-09-17T17:16:44","modified_gmt":"2024-09-17T15:16:44","slug":"scrigno-se-vraci-do-tv","status":"publish","type":"post","link":"https:\/\/www.scrigno.com\/cs\/scrigno-se-vraci-do-tv\/","title":{"rendered":"SCRIGNO se vrac\u00ed do TV"},"content":{"rendered":"
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Spole\u010dn\u011b s tiskovou kampan\u00ed \u201cOpen to life\u201d<\/a>, prob\u00edhaj\u00edc\u00ed v hlavn\u00edch \u010dasopisech, v\u011bnuj\u00edc\u00edch se dom\u00e1cnosti a vybaven\u00ed jsme se rozhodli napl\u00e1novat televizn\u00ed kampa\u0148, abychom v celost\u00e1tn\u00edm m\u011b\u0159\u00edtku informovali o pozici nov\u00e9 spole\u010dnosti jak z hlediska hodnoty, tak z hlediska produktu.<\/p> \n \n

Reklama, trvaj\u00edc\u00ed 20 sekund, p\u0159in\u00e1\u0161\u00ed ve skute\u010dnosti sled sc\u00e9n, v nich\u017e je p\u0159edstavov\u00e1no modern\u00ed a elegantn\u00ed prost\u0159ed\u00ed, do kter\u00e9ho se vybran\u00e9 \u0161pi\u010dkov\u00e9 produkty perfektn\u011b hod\u00ed. Krom\u011b zd\u016frazn\u011bn\u00ed vedouc\u00ed role u zasouvac\u00edch posuvn\u00fdch dve\u0159\u00ed jsme tak\u00e9 cht\u011bli poprv\u00e9 v televizi p\u0159edstavit design a kr\u00e1su bezpe\u010dnostn\u00edch dve\u0159\u00ed Scrigno.<\/p> \n \n

\u00dast\u0159edn\u00edm prvkem videa je tak\u00e9 lidsk\u00fd prvek: modern\u00ed a origin\u00e1ln\u00ed prostory jsou pln\u00e9 pozorn\u00fdch sc\u00e9n, kde lid\u00e9 pro\u017e\u00edvaj\u00ed sv\u00e9 emoce a sv\u00e9 ka\u017edodenn\u00ed z\u00e1\u017eitky, s nimi\u017e se div\u00e1k m\u016f\u017ee ztoto\u017enit. R\u016fzn\u00e9 postavy interpretuj\u00ed hodnoty a postoje Scrigno: otev\u0159enost v\u016f\u010di n\u00e1pad\u016fm a designu bez \u0161ablon, otev\u0159enost emoc\u00edm a samotn\u00e9mu \u017eivotu. Vybrat si produkt Scrigno je tedy autentickou volbou: t\u011bmito slovy, interpretovan\u00fdmi p\u0159esv\u011bd\u010div\u00fdm a elegantn\u00edm \u017eensk\u00fdm hlasem, se spot uzav\u00edr\u00e1 a zanech\u00e1v\u00e1 div\u00e1kovi jasn\u00fd vzkaz.<\/p> \n \n

S t\u00edmto p\u0159\u00edb\u011bhem jsme se rozhodli jsme se rozhodli j\u00edt do \u00e9teru na s\u00edt\u00edch<\/strong> RAI1, RAI2, a RAI3. Zde najdeme pozornou a uv\u011bdom\u011blou dosp\u011blou c\u00edlovou skupinu, kter\u00e1 v\u00ed, jak rozpoznat kvalitn\u00ed produkt. Ale nejen to, poskytli jsme tak\u00e9 15 sekundov\u00fd spot pro online kan\u00e1l RAIPLAY, abychom oslovili ve\u0159ejnost, kter\u00e1 r\u00e1da z\u00edsk\u00e1v\u00e1 informace na webu.<\/p> \n \n

Spot pob\u011b\u017e\u00ed poprv\u00e9 online ve \u010dtvrtek 19. listopadu<\/strong> v pr\u016fb\u011bhu fikce \u201cDOC \u2013 nelle tue mani\u201d, kter\u00e1 zaznamenala v\u00a0posledn\u00edch d\u00edlech rekordn\u00ed poslech.. Program d\u00e1le zahrnuje vys\u00edl\u00e1n\u00ed od ned\u011ble 22.11 do soboty 5.12<\/strong>. Kr\u00e1tk\u00e1 verze 15\u2019\u2019 bude online na kan\u00e1lu online RAIPLAY od pond\u011bl\u00ed 23.11 do ned\u011ble 06.12<\/strong>.<\/p> \n \n

<\/p> \n \n

Spole\u010dnost Scrigno podpo\u0159\u00ed italsk\u00fd n\u00e1rodn\u00ed fotbalov\u00fd t\u00fdm b\u011bhem z\u00e1pasu BOSNA-IT\u00c1LIE UEFA NATIONS LEAGUE 2020-21<\/strong>.
\nZ\u00e1pas, kter\u00fd bude vys\u00edl\u00e1n ve st\u0159edu 18.listopadu 2020 (ve 20:45 hodin) na televizn\u00edm kan\u00e1lu Rai1, bude doprov\u00e1zen logem Scrigno jasn\u011b viditeln\u00fdm na st\u011bn\u00e1ch sarajevsk\u00e9ho m\u011bstsk\u00e9ho stadionu.<\/p><\/p>\n\n \n \n <\/div><\/div>\n \n \n <\/div>\r\n\r\n","protected":false},"excerpt":{"rendered":"

Chcete-li vypr\u00e1v\u011bt p\u0159\u00edb\u011bh o nov\u00e9 pozici, zde je nov\u00fd spot Scrigno<\/p>\n","protected":false},"author":1,"featured_media":8917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-8933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSCRIGNO se vrac\u00ed do TV - Scrigno<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scrigno.com\/cs\/scrigno-se-vraci-do-tv\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SCRIGNO se vrac\u00ed do TV - Scrigno\" \/>\n<meta property=\"og:description\" content=\"Chcete-li vypr\u00e1v\u011bt p\u0159\u00edb\u011bh o nov\u00e9 pozici, zde je nov\u00fd spot Scrigno\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scrigno.com\/cs\/scrigno-se-vraci-do-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"Scrigno\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T15:16:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scrigno.com\/wp-content\/uploads\/2024\/09\/spot-open-to-life.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"scrigno-com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"scrigno-com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.scrigno.com\/cs\/scrigno-se-vraci-do-tv\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.scrigno.com\/cs\/scrigno-se-vraci-do-tv\/\"},\"author\":{\"name\":\"scrigno-com\",\"@id\":\"https:\/\/www.scrigno.com\/cs\/#\/schema\/person\/eeef33d4b4c6cd5ae798b7ca3c52c292\"},\"headline\":\"SCRIGNO se vrac\u00ed do TV\",\"datePublished\":\"2020-11-17T22:00:00+00:00\",\"dateModified\":\"2024-09-17T15:16:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.scrigno.com\/cs\/scrigno-se-vraci-do-tv\/\"},\"wordCount\":5,\"image\":{\"@id\":\"https:\/\/www.scrigno.com\/cs\/scrigno-se-vraci-do-tv\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scrigno.com\/wp-content\/uploads\/2024\/09\/spot-open-to-life.jpg\",\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scrigno.com\/cs\/scrigno-se-vraci-do-tv\/\",\"url\":\"https:\/\/www.scrigno.com\/cs\/scrigno-se-vraci-do-tv\/\",\"name\":\"SCRIGNO se vrac\u00ed do TV - 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