{"id":8930,"date":"2020-11-18T00:00:00","date_gmt":"2020-11-17T22:00:00","guid":{"rendered":"https:\/\/www.scrigno.com\/scrigno-back-on-tv\/"},"modified":"2024-09-17T17:16:43","modified_gmt":"2024-09-17T15:16:43","slug":"scrigno-back-on-tv","status":"publish","type":"post","link":"https:\/\/www.scrigno.com\/en\/scrigno-back-on-tv\/","title":{"rendered":"SCRIGNO back on TV"},"content":{"rendered":"    <div class=\"content-block wrapper text-only\">\n            \n    <div class=\"wrapped cols-8\">    <div class=\"content-block__text\">\n        \n        <p class=\"content-block__text--content\"><p>Together with the <a href=\"\/IT\/open-to-life\">\u201cOpen to life\u201d press campaign<\/a>, scheduled on the leading home and furniture magazines, we decided to plan a television campaign to illustrate, at nationwide level, the brand positioning from both a value and product perspective.<\/p>\n\n<p>The advert, which lasts 20\u2019\u2019, in fact shows a sequence of modern, elegant interiors perfectly suited to showcase a selection of Scrigno&#8217;s top-of-the-range products. Along with marking its position as the leading manufacturer of pocket sliding doors, we also wanted to present Scrigno&#8217;s beautiful designer security doors for the first time on TV.<\/p>\n\n<p>The human element was central to the spot: the modern, original interiors were filled with attention-grabbing scenarios, with people experiencing emotions and daily experiences that the viewer could easily identify with. The players in these scenarios interpreted the Scrigno&#8217;s values and attitudes: openness to ideas and non-schematic design, openness to emotion and life. To choose Scrigno is to choose authenticity: these words, spoken by a seductive and yet elegant woman&#8217;s voice, end the publicity on a clear message for the viewer.<\/p>\n\n<p>For this story, <strong> we chose to go on air on <\/strong>RAI1, RAI2, and RAI3. These are the networks where we will find the attentive and conscious adult target audience who knows how to recognise a quality product. What&#8217;s more, we have also created a 15\u201d advert for the RAIPLAY on-line channel to reach audiences who like to stay apprised of news on the web.<\/p>\n\n<p>The advert will be broadcast for the first time on Thursday <strong>19 November<\/strong> during the \u201cDOC \u2013 nelle tue mani\u201d fiction show, which had record ratings in its final episodes. It is scheduled to then air <strong>from Sunday 22\/11 to Saturday 5\/12<\/strong>. The short 15\u2019\u2019 version will run on-line <strong>on RAIPLAY from Monday 23\/11 to Sunday 06\/12<\/strong>.<\/p>\n\n<p> <\/p>\n\n<p>Scrigno supports the Italian National football team during the <strong>BOSNIA-ITALY match &#8211; UEFA NATIONS LEAGUE 2020-21<\/strong>.<br \/>\nThe match, which was broadcast on Wednesday 18 November 2020 (8:45 p.m.) on the Rai1 TV channel, was accompanied by the Scrigno logo clearly visible on the LED walls of the Sarajevo city stadium.<\/p><\/p>\n\n            \n    \n    <\/div><\/div>\n    \n    \n    <\/div>\r\n\r\n<!-- wp:scrignocom\/scrigno-com-block-content-block \",\"layout\":\"text-only\"} \/-->","protected":false},"excerpt":{"rendered":"<p>To tell you about the new positioning, here\u2019s a new Scrigno advert<\/p>\n","protected":false},"author":1,"featured_media":8917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-8930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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