{"id":8932,"date":"2020-11-18T00:00:00","date_gmt":"2020-11-17T22:00:00","guid":{"rendered":"https:\/\/www.scrigno.com\/scrigno-revient-a-la-television\/"},"modified":"2024-09-17T17:16:44","modified_gmt":"2024-09-17T15:16:44","slug":"scrigno-revient-a-la-television","status":"publish","type":"post","link":"https:\/\/www.scrigno.com\/fr\/scrigno-revient-a-la-television\/","title":{"rendered":"SCRIGNO revient \u00e0 la t\u00e9l\u00e9vision"},"content":{"rendered":"    <div class=\"content-block wrapper text-only\">\n            \n    <div class=\"wrapped cols-8\">    <div class=\"content-block__text\">\n        \n        <p class=\"content-block__text--content\"><p>Avec la <a href=\"\/IT\/open-to-life\">campagne de presse \u00ab\u00a0Open to life\u00a0\u00bb<\/a>programm\u00e9e sur les principales revues sp\u00e9cialis\u00e9es de maison et d\u00e9corations, nous avons d\u00e9cid\u00e9 d\u2019organiser une campagne t\u00e9l\u00e9vis\u00e9e pour raconter, \u00e0 l\u2019\u00e9chelle nationale, le nouveau positionnement d\u2019entreprise d\u2019un point de vue des valeurs et des produits.<\/p>&#13;\n&#13;\n<p>L\u2019annonce publicitaire de la dur\u00e9e de 20\u2019\u2019, pr\u00e9voit en fait une succession de sc\u00e8nes qui montrent des pi\u00e8ces modernes et \u00e9l\u00e9gantes o\u00f9 des produits s\u00e9lectionn\u00e9s haut de gamme s\u2019ins\u00e8rent parfaitement. Outre \u00e0 affirmer \u00e0 nouveau le r\u00f4le de leader du march\u00e9 des portes coulissantes escamotables, le design et la beaut\u00e9 des portes blind\u00e9es Scrigno ont \u00e9t\u00e9 pr\u00e9sent\u00e9s pour la premi\u00e8re fois \u00e0 la t\u00e9l\u00e9.<\/p>&#13;\n&#13;\n<p>L\u2019\u00e9l\u00e9ment humain joue un r\u00f4le central dans la vid\u00e9o : les espace modernes et originaux sont remplis de sc\u00e8nes qui capturent l\u2019attention, avec des personnes qui vivent leurs \u00e9motions et leurs exp\u00e9riences quotidiennes \u00e0 qui le spectateur qui regarde est incit\u00e9 \u00e0 s\u2019identifier. Les diff\u00e9rents personnages intervenant interpr\u00e8tent les valeurs et les attitudes de Scrigno : l\u2019ouverture aux id\u00e9es et \u00e0 la conception sans sch\u00e9mas formels, aux \u00e9motions et \u00e0 la vie. Choisir Scrigno signifie faire un choix authentique : ces mots, prononc\u00e9s par une voix f\u00e9minine persuasive et \u00e9l\u00e9gante ferment l\u2019annonce publicitaire, en laissant un message clair au spectateur.<\/p>&#13;\n&#13;\n<p>Pour ce r\u00e9cit, <strong>nous avons choisi d\u2019aller en direct sur les cha\u00eenes de t\u00e9l\u00e9vision<\/strong> RAI1, RAI2 et RAI3. Ici nous trouverons le cible adulte attentif et conscient qui sait reconna\u00eetre un produit de qualit\u00e9. Mais non seulement, nous avons pr\u00e9vu une annonce de 15\u2019\u2019 pour le canal en ligne RAIPLAY de mani\u00e8re \u00e0 atteindre le public qui aime s\u2019informer sur le web.<\/p>&#13;\n&#13;\n<p>L\u2019annonce sera transmise pour la premi\u00e8re fois jeudi <strong>19 novembre<\/strong>  \u00e0 l\u2019occasion de la fiction \u00ab\u00a0DOC \u2013 nelle tue mani\u00a0\u00bb, qui a fait enregistrer des pics d\u2019audience lors des deux derniers \u00e9pisodes. La programmation pr\u00e9voit la diffusion <strong>de dimanche 22\/11 \u00e0 samedi 5\/12<\/strong>. La version br\u00e8ve de 15\u2019\u2019 sera en ligne <strong>sur la cha\u00eene RAIPLAY de lundi 23\/11 \u00e0 dimanche 06\/12<\/strong>.<\/p>&#13;\n&#13;\n<p> <\/p>&#13;\n&#13;\n<p>Scrigno soutient l\u2019\u00e9quipe nationale italienne de foot pendant le match\n<strong>BOSNIE-ITALIE UEFA LIGUE DES NATIONS 2020- 21<\/strong>.<br \/>&#13;\nLe match, qui a \u00e9t\u00e9 diffus\u00e9 mercredi 18 novembre 2020 (\u00e0 20\u00a0h\u00a045) sur Rai1, a \u00e9t\u00e9 accompagn\u00e9 du logo Scrigno bien visible sur les \u00e9crans g\u00e9ants du stade de la ville de Sarajevo.<\/p><\/p>\n\n            \n    \n    <\/div><\/div>\n    \n    \n    <\/div>\r\n\r\n<!-- wp:scrignocom\/scrigno-com-block-content-block \",\"layout\":\"text-only\"} \/-->","protected":false},"excerpt":{"rendered":"<p>Pour raconter son nouveau positionnement, voil\u00e0 une annonce publicitaire Scrigno compl\u00e8tement neuf.<\/p>\n","protected":false},"author":1,"featured_media":8917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-8932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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