Scrigno Magnifico
26 May 2022

Magnifico is making a name for itself amid national printed and digital press, writing an altogether new chapter in the field of sliding systems for indoor use and the imagination of architects, designers and end users.

A high-impact, engaging creativity distinguishes the advertising campaign for Magnifico. A young girl floating in the air opening the door to a more fluid world, that of the future. The headline “Abbiamo annullato la forza di gravità” (We have cancelled the force of gravity) announces all the innovation behind Magnifico.

For the launch of Magnifico, Scrigno made a sizeable investment in the most influential Italian national newspapers for our audience, including: D Casa, La Repubblica, Living supplement from Corriere della Sera, Casa Facile, Cose di Casa, The Plan, Domus. Planning includes high-profile and high-visibility positions such as inside covers and back covers.

Magnifico is also advertised on the home page of the most popular daily newspapers such as: la Repubblica, la Stampa, The Huffington Post. Without forgetting the portals dedicated to women and to interior design: AlFemminile, Living and Cose di Casa, the latter also with native scheduling.

Find out more about all the innovation behind Magnifico